Madagascar lychee

In terms of annual production estimated at 100,000 tons, Madagascar is positioned at the third place after India and China. Since most of these two countries' productions serve their local markets, Madagascar is considered the leading lychee exporter to Europe thanks to its enormous potential, and the ability to produce and export out of season compared to these two countries.

The provinces of Toamasina and Fianarantsoa are the main areas on the eastern part of the island producing lychees for export.

The production in Madagascar that used to be characterized by lychee-picking is gradually strengthened with the presence of fruits from plantations.

Madagascar cultivates Mauritius variety.

The lychee has a coarse but yet tender shell to protect the pulp, a red vivid color to attract your eyes, a translucent white pulp to give you a mouth-watering experience, and is certainly one of the most tropical, tasteful and juicy fruits to reinvigorate and quench your thirst.

The Pool
The Pool consists of three companies : SCRIMAD, FALY EXPORT, QUALITYMAD, all members of GEL and share a vision and objective of quality control process

The initiators
For the production stage, the Pool works in partnership with a peasant association Koloharena, implemented and supported by LDI Program, relayed by ERI Program and BAMEX Project.
The Koloharena members work for a sustainable development in the environment preservation.

Marketing channel
The Pool consistently looks for the most direct production channel to reach the final consumers in order to preserve the intrinsic quality of the product and also find a niche market. especially in restaurants, high-end specialty stores, as well as new opportunities

 

The quality control process

The Pool opts for the quality control process and the search for the value chain extension for Madagascar lychee.
As an illustration, 2 of its three founding company members have been EurepGap certified during the 2007-2008 lychee campaign.
The Pool then invests in the entire philosophy of search for food safety, environmental protection and worker protection.

Madpremium is a product under the Natiora referential